Challenge:
In October 2018 we partnered up with return client Jon Pattie for the release of his ‘Reflections’ EP, the first in a series of four.
Strategy:
With the EP and Jon’s brand focused heavily on personal growth we focused on not only music blogs to promote our artist and his release, but we targeted blogs with a focus on personal growth, anxiety, and mental health; all integral parts of Jon’s brand and this EP.
Results:
We secured features on top music blogs such as The Deli, Indie Minded, and That Buzzing Sound, as well as several lifestyle pieces on blogs like Positively Positive (which boasts over 1 million fans), Beautiful Voyager, and Relief From Anxiety
Press clippings:
