“This is the most press we’ve gotten to date!” -Shiffley

“Muddy Paw PR worked tirelessly to make sure we had the right visibility & even coached us with things like networking, social media, and marketing, and really taught us a lot.

They were always there whenever we had a question or needed help. We would work with Muddy Paw PR again in a heartbeat.”

Constant Coogan

“I don’t think I could have accomplished a quarter of the success that Angela & her team were able to cultivate”

Output 1:1:1

“The passion Muddy Paw PR puts forth into the campaign is an inspiration that works as a catalyst to facilitate even more passion within me to push forward even stronger; it is a positivity that cycles back and forth between the two parties.”

Ten Two

What we do

Custom PR campaigns based on your needs, your music, and your unique vision.
Because no two artists are alike.

Custom PR campaigns

We’ll create a custom PR campaign to meet you exactly where you’re at—budget and all

Marketing & Branding

We’ll take your vision and tell you how to turn that into unique, authentic marketing opportunities. 

Social Media

Want more fans? Higher engagement? Help knowing what to post? We’ve got you covered.

Bio writing

Your story starts here.

New & Notable Clients

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Nominee

SmartPunk Records


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Shadow of Whales

Independent Music Awards Winners (2019)


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Ships Have Sailed


Over 620k Spotify streams

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Case Studies

An inside look at some of our PR campaigns

See all our case studies

Silver Relics

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Jon Pattie

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Trace Repeat

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Your team

When you work with Muddy Paw PR, you’re working with a small team of passionate music lovers—and that’s our greatest strength. With team experience in music journalism, podcasts, streaming, and more, we’ve been exactly where you want to be—and that means we know how to get you exactly where you want to be.

Angela Mastrogiacomo

Founder

After founding music blog Infectious Magazine in 2009, Angela soon found herself completely immersed in the world of music. After 5 years fielding press releases, coordinating artist coverage, and managing a team of 10-15 writers, she took her love of developing emerging artists to the next level with the launch of Muddy Paw PR in 2014. She now works with a roster of passionate, driven artists, and a team of talented go-getters that make the Muddy Paw family a tireless, thriving, spirited force. She has spoken on panels at SXSW, CD Baby DIY Musician Conference, Canadian Music Week, and Indie Week. She is also a proud curator of the music community Balanced Breakfast. You can find her hanging out with her border collie mix, Sawyer, eating ice cream, cozying up to a good book, or binging on her latest Netflix obsession.


Erica D’Aurora

Publicist

A lifelong passion for music and a love for languages has landed Erica where she is today. Fueled by the desire to spread the word about amazing artists from around the world, she founded the international music blog Musical Notes Global in 2015, which then shortly and naturally led her to a career in PR. When she’s not working, you can always find her enjoying the company of her favorite artists and their latest releases, including her forever playlist staples Bruce Springsteen, Alejandro Sanz, and Laura Pausini.


Sawyer

The Muddy Dog behind MPPR

The Muddy Dog behind Muddy Paw PR, Sawyer is an 10-year-old border collie mix who has as much energy as the day he came to Angela at just 3 months old. He spends his days actively sniffing out all the smells his neighborhood has to offer, patrolling the house against unruly neighborhood dogs, squirrels, and bad guys, and adventuring around North America. He also really enjoys peanut butter. (But I mean, who doesn’t?) You can follow his adventures on Instagram @MuddySawyer


Tess Rederburg

PR intern

Sock-sliding out of Arts Management at the University of Toronto, Tess landed just inside the doors of Muddy Paw PR, sunglasses and all (depicted above). Having previously worked in the broadcasting and film industries of Toronto, Ontario, she’s ready to get her paws muddy in music. Music is her favourite concept, her strongest suit – and she sure looks good in a tie (not depicted above). She’s a huge live performance nerd. She dreams about being a Creative Director for concert tours so regularly, that it’s clearly about to manifest before her eyes. Ask her for a music recommendation, and she’ll give you five!


Nicole Mendes

PR intern

Showing a passion for music and English studies at a young age, Nicole has always been the geek talking to herself, humming and scribbling something. After many, many years studying psychology, Nicole decided to combine her love for music and writing. In 2013, she set up the music blog The Other Side Reviews helping emerging artists share their music. Nicole has also worked with renowned UK music blogs Nexus Music Blog, Turtle Tempo, and Never Enough Notes.

Born and bred in South Africa, she loves the sun, milk tart and braais on a Saturday afternoon. Since leaving SA in 2006, Nicole has lived in the USA, Canada, the UK, Malta, Italy and, recently, Germany. In her free time, she enjoys needlework, listening to audiobooks, and rewatching her favourite film Get Real. No seriously, she’s watched that film so often she can tell you the facial expressions of characters in each scene! Her favourite artists include My Chemical Romance, Backstreet Boys and Josh Groban. 


Let’s talk

Ready to find out if a PR campaign or engagement building social media campaign is right for you? 

Email us

angela@muddypawpr.com