Did you make a bunch of new connections while you were at SXSW last week? Are you worried about whether you’ll actually be able to keep in touch with them now that you’ve all gone your separate ways? Check out this article, which provides insightful and helpful tips on how to maintain those newly formed relationships and not let them go to waste.
Check out the article HERE!
“Smaller blogs post less frequently, sometimes only a few times per week, and are far more determined to spread the word, with multiple tweets, Facebook posts, etc. They’re writing about you because they like your music, and want everyone to know about it, not because they have a quota to fill.”
Twitter, Facebook, Instagram and all the other forms of social media are great ways to connect with people from other states or countries. However, not all of us want to see constant posts about your music. Everyone understands. What else you got for us? There are other ways to use your social media account! Check it out HERE.
As a frequent concertgoer, one of my favorite things about attending a concert is buying merch. I don’t know about you, but I love coming home with not only pictures to prove I was actually at the show, but with a physical item to remember forever and ever. Of course, merchandise will never replace the actual feeling of being in the moment. So, it’s a close second best. That’s when I learned, without a doubt, the merch you sell matters.
When I walk up to the merch table, I look at what they have to offer their fans. More often than not, my wallet is crying because I can’t afford it. But, hey. I get it! Musicians have to make a profit and it takes a lot to produce mass quantities of merch. On the behalf of a potential buyer who doesn’t have a clue of what it takes to make the products a musician is trying to sell, now and then the prices are ridiculously high and doesn’t seem to be worth it. For example, there are countless moments where I’ve heard people walk away from a table and whisper, “Why is it $20 for a book?” Honestly, I don’t know the nitty gritty details of all of it but sometimes I ask that too.
HOWEVER, I will sacrifice my bank account if will satisfy my impulse buying disease. When? Well, for instance, I appreciate t-shirts that are unisex sized. I get that girls are able to purchase “Women Sizes” and such but that gets old real fast. Girls’ bodies change just as much as guys, so the extra small shirt I purchased two years ago might be of no use to me by the time I’m 30. Another thing that I wouldn’t mind spending money on is a vintage t-shirt look. Heck, those are IN and always have been in. Take a cue from the fashion trends going on now. Everyone (even celebrities) are searching for that one band tee that’s all wrecked and vintage looking. No one likes perfect.
I also like it when the t-shirts have some really cool graphic art that I know I can wear over and over again. I can’t tell you how many times I bought a band tee from a concert with a really simple design that I end up throwing towards the “using to go to sleep” pile.
How does someone go about trying to create products people want? Try social media. Everyone always has something to say and this could really benefit an artist. See what’s trending and play off of that. It puts a smile on my face when I’m on Twitter and I see bands tweet out design ideas for their fans to get psyched about. They listen to what their fans like and keep everyone in the loop. Take time to be part of the creative process and think about it as what would you want if you were a fan of someone else. An autograph? A quirky saying on a t-shirt? Give us a reason to cash out $20 for that booklet you worked so hard to put together. Give us something that we’ll be happy to put money down for.
This is also where interacting with fans face-to-face actually pays off. Look, we love listening to your music but it is a dream come true for anyone to meet one of their favorite artists. Take the time to get to know your audience and see what they like. Legitimately hear what they have to say. You never know, someone might have a good idea, a band uses it, the person behind the idea can tell all their friends and family they’re the one who came up with the idea and bam. More sales.
Maybe also consider adjusting your prices. Most of the time, concert tickets alone already make me cry the moment I buy them. I know it’s worth it but knowing I’ll spend even more by the time I get to the venue doesn’t make anything better either. I know artists have to make their cut and so does everyone else on their team, but consider supply and demand. If the fans are demanding for more, it’ll give you a reason to keep dishing out more of the same product.
This could all be much harder for any independent band or artist who is just starting out with barely any change in their wallet. Understandable. Look, as fans we aren’t asking for you to make tons of merch. Give us something simple and we’ll be happy with it knowing it came 100% from the artist. If that doesn’t work, try ordering only a small supply rather than ordering huge quantities only to realize you have t-shirts stocked in your garage to hold you
over if you ever somehow run out of t-shirts in the future.
Now get out there and sell.
Congrats! Your band has landed a venue. Now for the essential step: your performance. Whether opening for a well-known group or playing original songs at a bar, new bands often worry about captivating their audiences. Make a stronger impression by following these tips.
1. Exude confidence. Remember, you deserve to have this gig! Walk out on stage like a celebrity. If you make a mistake, keep going. Overwhelmed? Look at your band members, or a friend in the audience. When you finish, you should feel like you left your heart and soul (and probably sweat!) out on the stage.
For Crocodile’s Gianni Sarmiento, PR is the future of music exposure. In today’s viral world, “The key is to be everywhere at once,” Sarmiento says. “Beyond social media, these are two things any up-and-coming musician should look into: a PR company and a Kickstarter campaign.” These outlets helped Sarmiento gain publicity for his recent EP, ‘Crocodile Vs. The Mutant Alligators From Space.’ Check out his advice here.