Muddy Paw PR

May 2, 2017

HereComeHere Share Secrets To A Killer Release Show With Musical Notes Global

HCH on MNG

“In any production, regardless of medium, what happens in pre-production can make or break the entire project.  It sounds simple, but I cannot stress enough the importance of planning ahead.  The sooner and farther out you can schedule the show, the better.  Not only will the venue appreciate the lead time, but it will give you time to make changes when something inevitably goes wrong.  For a release show in early April, we started booking in mid-February; and there are people who believe even that is cutting it close.”

HereComeHere share their secrets to a succesful release show exclusively with Musical Notes Global. Read the full guest blog here.

HCH on MNG

February 13, 2016

Tips And Tricks For Promoting A Local Concert

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“If you’re in a band and you’re really serious about growing your audience, one of the biggest things you can do (aside from writing good music) is PROMOTE YOUR SHOW! Legitimately promoting your show with hard work and smart work can be time-consuming and very challenging, not to mention you’re sacrificing some of your money and blood, sweat and tears to make it happen.”

Shadow of Whales wrote an amazing article on how musicians can promote their local concert for Haulix. Click here to check it out.

Haulix

April 9, 2015

Adryelle Is Taking Over Substream!

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Did you catch From States Away’s Instagram takeover on Substream Magazine’s account? Pretty epic, right? You can check out everything from last night on Substream’s Instagram account. BUT, before you go and do that… Let us remind you that it’s ADRYELLE’S turn to takeover Substream’s account. It all happens TONIGHT from 7:30pm – 11:30pm EST. Follow Substream HERE.

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April 6, 2015

From States Away Is Taking Over Substream

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We’re letting you know ahead of time so you can plan accordingly for this pretty cool event. From States Away is doing a takeover on Substream for their FIRST. SHOW. EVER. No. Really. It’s their first show ever. On April 8th from 5pm – 11pm EST expect to see the members of the band show you some pretty cool things on Instagram. Don’t miss out on their big moment!

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February 15, 2015

Why Your Merch Matters – From The Perspective Of A Concertgoer

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37252097As a frequent concertgoer, one of my favorite things about attending a concert is buying merch. I don’t know about you, but I love coming home with not only pictures to prove I was actually at the show, but with a physical item to remember forever and ever. Of course, merchandise will never replace the actual feeling of being in the moment. So, it’s a close second best. That’s when I learned, without a doubt, the merch you sell matters.

When I walk up to the merch table, I look at what they have to offer their fans. More often than not, my wallet is crying because I can’t afford it. But, hey. I get it! Musicians have to make a profit and it takes a lot to produce mass quantities of merch. On the behalf of a potential buyer who doesn’t have a clue of what it takes to make the products a musician is trying to sell, now and then the prices are ridiculously high and doesn’t seem to be worth it. For example, there are countless moments where I’ve heard people walk away from a table and whisper, “Why is it $20 for a book?” Honestly, I don’t know the nitty gritty details of all of it but sometimes I ask that too.

HOWEVER, I will sacrifice my bank account if will satisfy my impulse buying disease. When? Well, for instance, I appreciate t-shirts that are unisex sized. I get that girls are able to purchase “Women Sizes” and such but that gets old real fast. Girls’ bodies change just as much as guys, so the extra small shirt I purchased two years ago might be of no use to me by the time I’m 30. Another thing that I wouldn’t mind spending money on is a vintage t-shirt look. Heck, those are IN and always have been in. Take a cue from the fashion trends going on now. Everyone (even celebrities) are searching for that one band tee that’s all wrecked and vintage looking. No one likes perfect.

I also like it when the t-shirts have some really cool graphic art that I know I can wear over and over again. I can’t tell you how many times I bought a band tee from a concert with a really simple design that I end up throwing towards the “using to go to sleep” pile.

merch-table-4How does someone go about trying to create products people want? Try social media. Everyone always has something to say and this could really benefit an artist. See what’s trending and play off of that. It puts a smile on my face when I’m on Twitter and I see bands tweet out design ideas for their fans to get psyched about. They listen to what their fans like and keep everyone in the loop.  Take time to be part of the creative process and think about it as what would you want if you were a fan of someone else. An autograph? A quirky saying on a t-shirt? Give us a reason to cash out $20 for that booklet you worked so hard to put together. Give us something that we’ll be happy to put money down for.

This is also where interacting with fans face-to-face actually pays off. Look, we love listening to your music but it is a dream come true for anyone to meet one of their favorite artists. Take the time to get to know your audience and see what they like. Legitimately hear what they have to say. You never know, someone might have a good idea, a band uses it, the person behind the idea can tell all their friends and family they’re the one who came up with the idea and bam. More sales.

Maybe also consider adjusting your prices. Most of the time, concert tickets alone already make me cry the moment I buy them. I know it’s worth it but knowing I’ll spend even more by the time I get to the venue doesn’t make anything better either. I know artists have to make their cut and so does everyone else on their team, but consider supply and demand. If the fans are demanding for more, it’ll give you a reason to keep dishing out more of the same product.

This could all be much harder for any independent band or artist who is just starting out with barely any change in their wallet. Understandable. Look, as fans we aren’t asking for you to make tons of merch. Give us something simple and we’ll be happy with it knowing it came 100% from the artist. If that doesn’t work, try ordering only a small supply rather than ordering huge quantities only to realize you have t-shirts stocked in your garage to hold you
over if you ever somehow run out of t-shirts in the future.

Now get out there and sell.