Muddy Paw PR

September 24, 2015

Sensations Press Raves About Myrle’s New Song “Bits & Pieces”

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“With an equally emotional and electrifying style of rock & roll, Jamie Clarke, best known by his stagename Myrle, is quickly blazing his path to the top.”

Sensations Press had nothing but great things to say about Myrle‘s new song, “Bits & Pieces.” Click here to check out the article and listen to the song.

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September 24, 2015

Katie Garibaldi Wins The Deli Magazine San Francisco Artist of the Month

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The votes are in! Katie Garibaldi won The Deli Magazine for San Francisco Artist of the Month for September. We couldn’t be more excited and proud of her!

September 21, 2015

Mind Equals Blown Explores The Origin Of ‘Nonsense’ By Leave the Former

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“Nonsense captures the anger, sadness, and frustration of this chapter in her life, trapped in a constant struggle of work vs passion.”

Mind Equals Blown gives insight into artist, Gracie Castañeda of Leave the Former and her new EP, ‘Nonsense,’ by delving into her past. Check it out here.

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April 9, 2015

Katie Garibaldi Gives Us The Essentials On Being a Musician On Tour

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Katie Garibaldi wrote a piece for Music Industry News that gives the five essentials for being an artist on tour. It always helps to learn from people who have first hand experience. Read all about it here!Screen Shot 2015-04-09 at 11.43.22 AM

April 8, 2015

Angela Has The Secrets To Creating A “Killer” Album Release Show

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Our very own Angela has written a piece for Sonicbids about how to throw an epic album release show. The six elements that she has leaked into the world can help musicians come out strong with their new material. Check out what she has to say here!

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February 28, 2015

The Recording Academy, The Grammys, and Katie Garibaldi

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If you have been anywhere close to the internet recently, you have heard about the Grammys. Our very own Katie Garibaldi has written a guest piece for Haulix about the Grammys, the Recording Academy, and her own experiences. She has even exposed the little known fact that local artists can get involved with the Recording Academy. Read more here.
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February 15, 2015

Why Your Merch Matters – From The Perspective Of A Concertgoer

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37252097As a frequent concertgoer, one of my favorite things about attending a concert is buying merch. I don’t know about you, but I love coming home with not only pictures to prove I was actually at the show, but with a physical item to remember forever and ever. Of course, merchandise will never replace the actual feeling of being in the moment. So, it’s a close second best. That’s when I learned, without a doubt, the merch you sell matters.

When I walk up to the merch table, I look at what they have to offer their fans. More often than not, my wallet is crying because I can’t afford it. But, hey. I get it! Musicians have to make a profit and it takes a lot to produce mass quantities of merch. On the behalf of a potential buyer who doesn’t have a clue of what it takes to make the products a musician is trying to sell, now and then the prices are ridiculously high and doesn’t seem to be worth it. For example, there are countless moments where I’ve heard people walk away from a table and whisper, “Why is it $20 for a book?” Honestly, I don’t know the nitty gritty details of all of it but sometimes I ask that too.

HOWEVER, I will sacrifice my bank account if will satisfy my impulse buying disease. When? Well, for instance, I appreciate t-shirts that are unisex sized. I get that girls are able to purchase “Women Sizes” and such but that gets old real fast. Girls’ bodies change just as much as guys, so the extra small shirt I purchased two years ago might be of no use to me by the time I’m 30. Another thing that I wouldn’t mind spending money on is a vintage t-shirt look. Heck, those are IN and always have been in. Take a cue from the fashion trends going on now. Everyone (even celebrities) are searching for that one band tee that’s all wrecked and vintage looking. No one likes perfect.

I also like it when the t-shirts have some really cool graphic art that I know I can wear over and over again. I can’t tell you how many times I bought a band tee from a concert with a really simple design that I end up throwing towards the “using to go to sleep” pile.

merch-table-4How does someone go about trying to create products people want? Try social media. Everyone always has something to say and this could really benefit an artist. See what’s trending and play off of that. It puts a smile on my face when I’m on Twitter and I see bands tweet out design ideas for their fans to get psyched about. They listen to what their fans like and keep everyone in the loop.  Take time to be part of the creative process and think about it as what would you want if you were a fan of someone else. An autograph? A quirky saying on a t-shirt? Give us a reason to cash out $20 for that booklet you worked so hard to put together. Give us something that we’ll be happy to put money down for.

This is also where interacting with fans face-to-face actually pays off. Look, we love listening to your music but it is a dream come true for anyone to meet one of their favorite artists. Take the time to get to know your audience and see what they like. Legitimately hear what they have to say. You never know, someone might have a good idea, a band uses it, the person behind the idea can tell all their friends and family they’re the one who came up with the idea and bam. More sales.

Maybe also consider adjusting your prices. Most of the time, concert tickets alone already make me cry the moment I buy them. I know it’s worth it but knowing I’ll spend even more by the time I get to the venue doesn’t make anything better either. I know artists have to make their cut and so does everyone else on their team, but consider supply and demand. If the fans are demanding for more, it’ll give you a reason to keep dishing out more of the same product.

This could all be much harder for any independent band or artist who is just starting out with barely any change in their wallet. Understandable. Look, as fans we aren’t asking for you to make tons of merch. Give us something simple and we’ll be happy with it knowing it came 100% from the artist. If that doesn’t work, try ordering only a small supply rather than ordering huge quantities only to realize you have t-shirts stocked in your garage to hold you
over if you ever somehow run out of t-shirts in the future.

Now get out there and sell.

February 14, 2015

Music in New Orleans; A Constant In A Place Of Change

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The New Orleans culture is filled with things that cannot be found anywhere else.  The food is delectable, the people are friendly, and the music is full.  If you ask people about what living in New Orleans is about, three common themes come up; food, art, and music.  Walking down any chosen street it’s common to hear street performers playing, artists creating, and smell restaurants and cafes serving classic jambalaya or beignets.  There is something about the energy in that city. It’s in the air, helping the culture thrive even after unthinkable devastation and destruction.

While talking to different street performers, there was a common theme.  Everyone who I talked to agreed that music has helped the city become whole again.  It was a distraction, a way to vent, a way to get their feelings out in a creative way after all that has happened in Louisiana.  It’s a constant in New Orleans, always has been and always will be.  Jazz was born there after all, and that is something that is celebrated every single day throughout the area.

The funny thing about music in New Orleans is that it is always being played.  I don’t think that during the weeks I have spent there that there have been times when I am outside and do not hear a trumpet or a trombone singing around me.  These people who are performing can be just some kids who have played for a few years, or there can be very accomplished musicians just wanting to casually jam on the streets.  It doesn’t matter in New Orleans, any music is appreciated and noticed.  The instruments are usually played in a classic jazz style, creating an atmosphere that embraces the unbreakable culture that New Orleans possesses.

One person I spoke to really made an impact.  It was a man playing the trumpet on one of the main streets in the French Quarter.  After asking to speak with him for a few minutes, he shooed us away but then had someone come and fetch us a few moments later.  He said that he had to play a song but was ready to talk now.  He told us stories of those he has connected with, including people affiliated with jazz legends such as Louis Armstrong.  He just wanted to talk and talk, and when the conversation naturally concluded, he offered to play us a song.  He sang “Summertime,” in between trumpet solos.

This trumpet player is a prime example of the southern hospitality habits.  This man didn’t have to talk to us, and he sure as hell didn’t have to play for us.  Music is meant to be shared, and that’s something that needs to be remembered by everyone.  Music is a healing mechanism, an escape for many.  It’s starting to become something else, more of a materialistic product.  Everyone must take some time and think back.  Think back about what Lennon wanted, what Sinatra wanted, what Beethoven wanted…They wanted the music to be heard, the messages to be sent out in a peaceful manner, they wanted to inspire the masses to do no wrong.  Just like Ella and Louis said, “One of these mornin’s yo gonna rise up singin’, You gonna spread your little wings and you’ll take to the sky…”

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December 4, 2014

How Can Women Get Respect With The Help of a Foam Finger?

These days feminism is a hot topic. You cannot bat an eyelash without hearing someone talk about the inequalities of women, and what is wrong with American society. And if you are looking for proof that women, especially in the music industry, are still not being taken as seriously as they should be, just take Beyoncé Knowles‘ MTV Video Music Awards Video Vanguard performance this year.  The medley was incredible, but were people focused on that? Of course not. They were instead fixated on her outfit and her body, not what she was standing for. And she isn’t alone. Other women, such as Lorde, Lana Del Rey, Taylor Swift, and Gwen Stefani, are incredibly talented women who are constructed in media in an over-sexualized way, causing people to think that women are just objects to look at.

Take Miley Cyrus. Her 2013 MTV Video Music Awards performance was considered grotesque by some, and many others said it was degrading to women.  The performance and Miley herself were both objectifying women with the help of a foam finger.  Miley could potentially get some credit for expressing herself and not caring about what people say about her, though.  That is something that all people, regardless of their gender, should work on. 

On the other hand, some female artists are using their talents to help women’s images and, for lack of a better word, cliches.  In Beyoncé’s song, “Flawless,” she talks about how important the equality of the sexes are with the help of Nigerian writer, Chimamanda Ngozi Adichie.  In the song, Adichie says, “Feminist: the person who believes in the social, political, and economic equality of the sexes.”  Beyoncé and Adichie hit the nail on the head with that one, seeing as that is the common goal of many feminists. Positive expression without any degrading actions or words is the best way to use musical talent.

Women should be able to express themselves in any way that they want to though, just like men do.  Did you think about the feedback Robin Thicke got from his joint performance with Miley on the VMAs?  He was a married man at that time, acting just as inappropriate as Cyrus, and yet he got maybe a quarter of the negative feedback that she did.  That was something that should have been talked about in the media, the fact that the feedback was sexist and one sided, not about how much Cyrus’s butt looks like a raw turkey.

Musicians have a certain power through their work.  They can express their thoughts and opinions through their songs, which is a complete blessing.  Many artists recognize this and understand the great power they possess and work with it, sending messages and expressing themselves in the best way possible.  But the fact that some artists create images of themselves that are not as respectable creates controversy in media, which is exactly what society wants.  Even though there are arguments and opinions in society about the bad that women are doing in the limelight, it is what fuels the discussion and the pop culture industry as a whole.  So we have Beyoncé on one hand and Miley Cyrus on the other, but the two overly successful women are portrayed in media very differently.  Each person has the right to express themselves in any way, but unfortunately society and media interprets things in the most extreme ways.

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October 14, 2014

The Importance Of Hashtags On Social Media

Whether we like to admit it or not, hashtags make a difference. It may get on your nerves since people seem to look at hashtags as a joke, especially after the famous Jimmy Fallon and Justin Timberlake skit. But to tell you the truth, when hashtags are used in the “right” way, they do more good than harm despite the bad reputation they seem to have.

In my own experience, I’ve used the popular used hashtags such as #music, #concerts, #summer, #OOTD, and more which has boosted up my likes via Instagram. It’s crazy to see all these random people like your stuff and boost your number of followers. You’ll see a difference right away.

Using effective hashtags is key in order for you to gain more followers and likes. Here are some tips you can use to grow your online presence.

Make sure the hashtags are relevant to what you’re posting 

If you’re posting a photo of a guitar, why would you say something such as #hungry. The two don’t necessarily go together, don’t you think? If you can’t possibly think of any hashtags, look at the photo and see what words jump out at you while staring at the photo. Going back to the example of the guitar, I could already think of tons of words: #music, #guitar, #[insert type of guitar], #musician, #[insert favorite band here], etc.

Understand which hashtags do the best

This might take longer to understand but you’ll soon figure it out once you start hashtagging. You’ll start to notice the more you use one certain hashtag, the more likes you are generating. You may even get a dedicated follower who will be interested in seeing more of what you post. Popular hashtags within the music atmosphere would be the following: #music, #concert, #[insert any bands relating to the photo], #[name of the venue if photo is of a concert], #[name of the city if photo is of a concert], #[supporting acts’ name], #[name of each individual member]. The list goes on and on but you get the hang of it.

Stay in the know

Twitter doesn’t have a trending list for no reason. If you see something that appeals to your eye and you have something to say, use the hashtag that’s currently trending! More than likely, someone else will be clicking that same hashtag and see what the conversation is all about and they may see your tweet! When you get yourself into the conversation, you get noticed. The same goes if you’re not on your phone. When you’re meeting people for the first time and you both are having a conversation, many people decide to talk about whatever is trending whether it be in pop culture news or political news.

Don’t overdo it

No one likes it when an Instagram photo (or tweet) is filled with nothing BUT hashtags. You know what I mean. When it’s something completely irrelevant to the photo at hand. For example, say you post a photo of your lunch (a very popular post) and you use the following hashtags: #yummy #greatfood #eatingbymyself #Ineverusuallyorderthis #tableforone. Although this may be entertaining to you, it may be overwhelming and annoying for your readers. You’ll most likely lose their interest after the second hashtag. Keep things relevant and to the point. Also, consider thinking about hashtags people actually will search things under. Do you really think someone will search “Ineverusuallyorderthis” in the search bar?

Use the search bar within each social platform 

Think about what hashtags YOU would want to click on. What you may like may be the same thing another person would be interested in on seeing what it’s all about. You may get hesitant and think, “No, no one will use that hashtag” but you’d be surprised! If you’re not sure how well your hashtag will do, simply type the hasthag you’re thinking about in the search bar. You may see over 10,000 results or just a few. It’s always a hit-or-miss but it doesn’t hurt to try!

Whether you love them or hate them, they work. Now it’s up to you whether or not you want to be part of the conversation.

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