In May of 2015 Muddy Paw PR was retained to promote Canadian artist Jules’ self-released EP, Heart of Armor, as well as her music video “Super Girl.” At just 14 years old, Jules had landed a finalist spot at the 2015 International Acoustic Music Awards, as well as 2014’s Unsigned Only Music Competition, receiving praise from Zedd Records VP Angelo Dodaro, who said “There’s definitely something special about Jules. Wisdom beyond her years and a voice to back it up. I will be completely unsurprised the day she gets her first big break!”
Having such enormous talent at such a young age could be seen as both a blessing and a curse. Where some people might have seen a young, naive teenager, Muddy Paw saw a whirlwind of talent, brimming with potential and the drive needed to succeed. It was our job to get that vision to the masses, bringing Heart of Armor and “Super Girl” to the public . We employed a personalized outreach strategy that targeted outlets throughout North America, announcing the album’s release, and later the video’s release. We secured track and video premieres on top Canadian and American websites, coordinating interviews, guest blogs, and reviews throughout the three month push.
The response from both Canadian and American markets was incredibly positive. We set up premieres and features on leading Canadian sites such as A Music Blog Yea?, as well as a video premiere on Cliche Mag that saw over 1,700 plays in less than 24 hours.
“Jules is making her debut into the music world with a bang, every note she creates demanding well deserved attention.” –Music Unlabeled
“Astonishingly mature for her age, Jules writes with keen observation…each of her songs tells a story, including the title track, which conveys a story of fierce loyalty in the face of adversity.” –Cliche Mag
“The Ontario resident is quickly standing out in the music world…produced by Karen Kosowski, the EP is as energetic and catchy as it is soft and slow. Indeed, while her original songs “I’m A Supergirl,” “City Lights” and “Never Give Up” and her cover of Joan Osborne’s “One Of Us” tend to showcase mainly Jules’ rock influences and empowering message, the two ballads of the EP, title track “Heart Of Armor” and “My Little Soldier” showcase Jules’ brazen voice in a vulnerable way that allows the EP to have a perfect balance.” –Stage Right Secrets
“There’s definitely something special about Jules. Wisdom beyond her years and a voice to back it up. I will be completely unsurprised the day she gets her first big break!”
– Angelo Dodaro, Vice President of Zedd Records