For Crocodile’s Gianni Sarmiento, PR is the future of music exposure. In today’s viral world, “The key is to be everywhere at once,” Sarmiento says. “Beyond social media, these are two things any up-and-coming musician should look into: a PR company and a Kickstarter campaign.” These outlets helped Sarmiento gain publicity for his recent EP, ‘Crocodile Vs. The Mutant Alligators From Space.’ Check out his advice here.
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