“I decided to go with Muddy Paw because Angela was one of the few professionals will to engage and respond to my questions. She did not simply respond to my email with a rate sheet and a series of questions I answered in my initial email. She read my email. That made me feel confident in trusting Muddy Paw with this project – they work hard to build a personal connection between the artist, the work, and the audience. Angela and Erica recognize that in order to build that connection, they need to also build trust with their artists. It’s something I really appreciate about their approach – I felt heard. I don’t think I could have accomplished a quarter of the success that Muddy Paw was able to cultivate. They lent the project both a direction and the language to communicate that direction with the audience. Importantly, they ensured that I was engaged in the campaign – they recognize it’s not a passive process, especially for newer DIY artists. I have no regrets about choosing Muddy Paw PR – it was well worth the investment. I would happily work with Erica and Angela on future projects.”
In short, Muddy Paw is a company born out of passion. Out of a raw, innovative desire to promote the people and companies we believe in, and to constantly challenge the status quo in an effort to change not only the careers of those we work with, but the industry as a whole. Are we ambitious? You could say that. But what’s life without a bit of that so-crazy-it-just-might-work motivation?
Founded in 2014 by blogger turned publicist, Angela Mastrogiacomo, Muddy Paw takes 10+ of music blog experience and brings that expertise to each and every campaign. We believe that each client deserves individual, one on one attention combined with a unique strategy that fits what they do. No two clients are alike, and because of that, no two campaigns should be alike. We cater our outreach to the client’s brand and style, personality, and taste, because we believe that kind of attention to detail is paramount to a successful career.
We incorporate personalized pitches into all of our outreach, sending press releases only for major announcements. In fact, all of our pitches are personally crafted to the individual outlet. It is this approach that has resulted in successful placements on Spotify, Alternative Press, Substream, idobi, New Noise Magazine, Cliche Magazine, and resulted in our clients going on to play Warped Tour, So What?! and receive major licensing deals and awards.
Meet Sawyer. A border collie/spaniel mix with boundless energy, never ending curiosity, and a major hunger for life (and peanut butter). He's more than just the company mascot. He's the inspiration behind our name, and my (Angela)'s best friend.